Fredi was born in Vienna, Austria. Since childhood he drew all the time. Horses, airplanes and cars – later cartoons. Ironically, that is why he became a watch designer. A series of cartoons about time lead to the first watch collection. “WatchMe” by ABrodmann, was produced by Piranha Marketing in 1985 while he lived and worked in Munich. He dropped his successful freelance cartoonist career and fully immersed himself in the international watch and fashion industry. From then on he relentlessly created signature watches and collections for numerous brands, licensees and select private label clients…